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The Story Behind
Est. 1875 · Le Brassus
Audemars Piguet was founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet in the remote Vallée de Joux — a region that has sheltered Switzerland's most secretive watchmaking traditions for centuries. Unlike its peers, AP has never left family ownership.
In 1972, designer Gérald Genta conceived the Royal Oak in a single night — a steel watch priced above gold, with an integrated bracelet and an exposed octagonal bezel. It redefined luxury sports watches and remains one of the most iconic designs in horological history.
Founded
1875
Headquarters
Le Brassus, CH
Flagship
Royal Oak
Ownership
Independent
