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The Story Behind
Est. 1884 · Rome
Founded by Sotirio Bulgari in Rome in 1884, Bvlgari began as a silversmith and jeweler before expanding into the world of haute horlogerie in the mid-20th century. The brand's watches carry the same bold, Mediterranean DNA as its jewellery — color, contrast, and architectural daring.
The Serpenti collection, born in the 1940s as a jeweled bracelet-watch, remains Bvlgari's most recognizable timepiece. Coiling around the wrist in precious metals and gemstones, it is the intersection of jewelry and watchmaking at its most audacious.
Founded
1884
Origin
Rome, Italy
Flagship
Serpenti · Octo
Group
LVMH
