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The Story Behind
Est. 1905 · Geneva
Founded by Hans Wilsdorf in London in 1905, Rolex moved its headquarters to Geneva in 1919 and has since become the world's most recognized luxury watch brand — a symbol of precision, achievement, and enduring status.
Every Rolex is assembled entirely in-house, from the foundry that casts its gold alloys to the laboratory that tests each movement against five criteria of chronometric precision. The Oyster case, introduced in 1926, revolutionized watchmaking by offering the first truly waterproof wristwatch.
Founded
1905
Movements
In-house
Certifications
COSC + Superlative
Water Resistance
Up to 3,900 m
